A “exclusive report” refers to a news piece that is not published elsewhere. In a world where it can be difficult to be heard above the din of competing announcements, landing an exclusive could give your news a leg up. In order to create a successful exclusive, your story must be truly newsworthy and provide value for the journalist or media outlet. This can be anything from a big product launch or partnership to a celebrity interview or even a new business initiative.
When pitching an exclusive, it is important to carefully select the journalist or media outlet that aligns with your audience and editorial focus. Ensure that they have the capacity and expertise to do your news justice by researching previous articles on similar topics. This will give you insight into how they approach the subject and their style, so that you can tailor your pitch to match.
Lastly, be prepared to work with a tight timeline. An exclusive is a huge commitment for journalists to cover, so be sure that you are pitching them something they can make a priority within their deadline. If you can, offer the exclusivity well in advance of the desired publication date to allow them adequate time for thorough research and quality storytelling.
To run a custom exclusive report in Vivvix, click the Explore button on the left side of the home page and choose Create a Report. Enter the name of your exclusive report in the Report Name field and select the profile selections you would like to see in the results (advertisers appearing exclusively on this media property vs. all competitors).