A summit meeting is a gathering of thought leaders on a specific subject. The attendees usually have a high-level position within their industry, such as doctors or surgeons, company executives, or government representatives. They have both knowledge and a personal opinion on the topic at hand, and are expected to contribute to the discussion.
To help the audience follow the event, summit meeting organizers typically limit the number of presenters and breakout sessions. This helps keep the focus on the objectives and ensures that all presentations tie together. Organizers should also design the content to support the meeting objectives, and coordinate all podium presentations to form a cohesive whole. This is a commonsense step that is often overlooked.
It is important to consider the type of audience that will attend a summit meeting, and how to reach them. It may be important to collaborate with a speaker or influencer that is popular in the industry, to draw more attention to the event. Then, plan to promote the event in ways that will best appeal to this target audience.
For example, an industry-specific conference may attract more business leaders than a general summit meeting. Similarly, it may be important to create a custom website to host the event and make it easier for business leaders to attend from anywhere in the world. This website should include the summit agenda, speaker bios, and contact information for more details. The site should also be updated regularly to share the latest news about the event.